SH/FT—An Experience in Fashion Design

Hair Tie

Hair Tie


We worked on the naming, branding, print collateral, social media campaign, event design and installation for The Right Brain Initiative's first ever fundraiser. The Right Brain is a division of RACC, they help to bring art into elementary school classrooms by introducing the arts in creative ways when teaching academic subjects. 

The task was to create a brand to help promote and get participants for their unique fashion show—creating garments from recycled material. It was important for us to not use the words junk or trash in our concept. Instead we focused on the materials and how designers could experiment to create their pieces. 

The campaign relied heavily on photography to get the message across. The look needed to be playful and colorful, like the personality of Right Brain itself. The logo mark and the imagery played with the idea of shifting perspectives and also gave nod to the fashion industry.


We worked with local photographer Nicolle Clemetson to shoot all of the images. First large cut-outs were created from poster sized boards and then covered with brightly colored paper. To finalize each piece, fun objects were placed under the cutouts and then photographed.


To keep the cost down and to remain conscious of sustainability, a runway backdrop was created using colorful paper plates. The cutouts from the campaign were re-used as party decorations. The event was a huge success for Right Brain raising over $25,000 for arts education. It was a pleasure to work on such a great project, and for a good cause!