Vanport Mosaic Festival

BRANDING & WEBSITE DESIGN

Vanport Mosaic is a group dedicated to preserving the stories and people of Vanport—Portland’s forgotten city. 

The brand is the face of the festival and is intended to engage a multi-facetted audience. To showcase the history and celebration of the work, the logo mark is interpreted in a variety of ways. The shapes represent a diverse community—people raising their hands in solidarity. They also represent the roofs over their heads and the walls that once housed the city itself. 

A mosaic of color—powerful, bold, and approachable.

DELIVERABES:

Logo design, sign design, print collateral, copywriting and site design and build.


 

The Logo


THE WEBSITE

Integrating the Story Harvest, workshops, and festival while organizing that information in an easily navigable way, Vanport Mosaic’s new website is a hub for information about all aspects of what they do. It is important to let the imagery and memories be the hero of this project, accomplished through the use of large historical photos and accompanying written content. The festival page differs from the others because of its purpose, time sensitive content, and festival specific imagery. The website is a place where people can get involved by donating their stories, time, money, and skills. It was built on the Squarespace platform.


 
 

THE FESTIVAL

Happening all over the Portland area, the festival encompasses exhibits, live performances, video screenings, and lectures. This annual event commemorates the anniversary of the historic flood of the Vanport community. Since the festival takes place at many locations, the website becomes the unifying place to house information and to bring together the various events.

The hero of this campaign are historical photographs—highlighting the story of the people and places of Vanport. Color is incorporated in a nonintrusive way, bringing life to the campaign, as well as creating consistency with the new logo. The graphics explore the ideas of perspective (and changing perspectives), fragmented pieces of the past (lost and found), as well as the many different faces of the people whose narrative has been captured (or yet to be captured).