Retail Graphics

The Mercantile is divided into three sections:

  1. The General Store
  2. The Deli
  3. The Bakery

A series of packaging and a label system was designed for each section. The General Store is the face of the brand. There is a mixture of the patterns and florals that coincide with the main logo. 

Deliverables include: Retail bags (both Euro and US Made), merchandise bags (in a series of sizes), tissue paper, wrapping paper, display cards, note cards, recipe cards, greeting cards, shipping tape, shipping boxes, business cards, and a series of label designs. There is a gift wrapping station that houses everything in a nice display, and each package is hand wrapped with all the details. 

The Euro Tote bags come in three sizes. They are lined with a gold metallic pattern and the logo mark is embossed. 

The Euro Tote bags come in three sizes. They are lined with a gold metallic pattern and the logo mark is embossed. 

A series of patterns created to embellish the brand

The Pioneer Woman loves florals! They are used as a main element on wrapping paper, gift cards, note cards, and hang tags.