I've had the pleasure to work with Ree Drummond, aka The Pioneer Woman for over 10 years. We’ve never met in person until two days before the grand opening of her general store— The Pioneer Woman Mercantile. When she asked me back in March of this year if I would create the brand, I was excited to make it happen.
Working on a project of this magnitude requires a lot of planning! My vendor list spanned across the world, and I managed it from my desk in Portland. Ree, is a great client who appreciates attention to detail and knows that it's the little things that make a brand shine. She not only gave me creative freedom to explore, but also encouraged me to push the vision.
Working with someone for that long builds trust and friendship. Even though we never met until recently it's clear that we were meant too. If you haven't seen her tv show, you should at least check out her books for some good comfort food recipes. I recommend everything!
Check out The Pioneer Woman Case Study to find out more about the project.