CASE STUDY


The Pioneer Woman Mercantile

LOGO DESIGN, BRAND DEVELOPMENT, packaging, signage, & product design

The Pioneer Woman Mercantile is a 30,000 sq. ft. destination— general store, bakery, and deli of the celebrity chef and author Ree Drummond. 

SERVICES PROVIDED

  • Brand Strategy
  • Brand Identity
  • Retail Graphics & Signage
  • Product Design
  • Design Consultation & Art Direction

COMPANY PROFILE

Ree Drummond is The Pioneer Woman, a inter-national celebrity chef, author, and host of her own cooking show on The Food Network. She recently opened up a 30,000 sq. ft. mercantile in her home town of Pawhuska, Oklahoma. 

Visit the Website  


 

insight

Yvonne and Ree have been working together for 10 years. In the beginning, restyling her name lock-up, creating recipe cards, and designing her monthly web banners for her popular blog. Later projects included, Ree’s Tasty Kitchen website design, a cookbook cover, advertisements, and dishware.

Ree invited the The Study to design the branding for her new mercantile. She wanted to keep her name lock-up as an element of the new look, but also give it, in her own words, “an old-timey feel”. 

TASK

Design a brand that paid homage to The Pioneer Woman and the era of the 1900’s (the building first became a Mercantile in 1910). Make the brand fabulous, and include a butterfly!

SOLUTION

Inspired by vintage signage and labels of yesteryear. The main mark is a mixture of simple typography paired with the script of the Pioneer Woman logo type. Capsulated in a crest shape, this mark is reminiscent of classic sign painting, and wrought-iron signs that you may have seen down Main street in the 1900’s.