CASE STUDY
The Pioneer Woman Mercantile
LOGO DESIGN, BRAND DEVELOPMENT, packaging, signage, & product design
The Pioneer Woman Mercantile is a 30,000 sq. ft. destination— general store, bakery, and deli of the celebrity chef and author Ree Drummond.
SERVICES PROVIDED
- Brand Strategy
- Brand Identity
- Retail Graphics & Signage
- Product Design
- Design Consultation & Art Direction
COMPANY PROFILE
Ree Drummond is The Pioneer Woman, a inter-national celebrity chef, author, and host of her own cooking show on The Food Network. She recently opened up a 30,000 sq. ft. mercantile in her home town of Pawhuska, Oklahoma.
insight
Yvonne and Ree have been working together for 10 years. In the beginning, re-styling her name lock-up, creating recipe cards, and designing monthly illustrate web banners for her popular blog. Later projects included, Ree’s Tasty Kitchen website design, cookbook covers, advertisements, and dishware.
TASK
Design a brand that paid homage to The Pioneer Woman and the era of the 1900’s (the building first became a Mercantile in 1910). Make the brand fabulous, old-timey, and include a butterfly!
SOLUTION
Inspired by vintage signage and labels of yesteryear. The main mark is a mixture of simple typography paired with the original Pioneer Woman logo type. Capsulated in a crest shape, this mark is reminiscent of classic sign painting, and the wrought-iron signs you may have seen strolling Main Street in the 1900’s.
From Old To New
The Mercantile was originally built in 1910, the windows are all different sizes. Gold & black vinyl was used to create a consistent look across each pane, and simple black awnings were added to the side entrances. We worked with local vendors of Pahuska to get everything just right, including the beautiful neon sign that adorns the edge of the entrance.
