CASE STUDY

Snapfish

A SERIES OF BOOKS, CARDS, AND CALENDARS DESIGNED FOR THE PHOTO OFFERING SITE, SNAPFISH 

Designed for seasonal and lifestyle events that helps photo enthusiast share their images in fun and creative ways.

Services Provided

  • Trend Research & Moodboards
  • Illustration
  • Production Service

COMPANY PROFILE

Snapfish is the number one online photo service, with more than 90 million members in over 12 countries and 2 billion unique photos stored online. Visit the site

 

INSIGHT: 

Create a series of photobook page, calendars, and imagery to be used by Snapfish’s customers to make personal photo products that highlighted their everyday moments. 

TASK: 

Research trends in homewares, kids, and lifestyle events and illustrate imagery that is fun, relevant, and would appeal to a wide audience. Design and build assets to be used across multiple formats.

SOLUTION: 

Each book was based upon a theme ( baby, graduation, travel, mother’s day, father’s day, etc.). We presented several look and feels that the customer could choose from and provided all the production assets to be used in their online tool. Over 30 books, several calendars, and individual imagery was created. 

DELIVERABLES:

A system of patterns, illustrations, typography treatments, and composed graphics. Assets included everything from composed graphics, to background pages, and typographical treatments.

Photo Book Illustrations

Inspired by trends in color, housewares, and fashion. The books and calendars are put together by the end user with an online tool. Customers are able to use the assets we created to customize each page.

A few samples of the books.