WeMake Celebrates 2014
A brand campaign for makers
Building brand awareness for a local non-profit’s annual fundraiser which caters to the design and maker community.
- Brand Strategy
- Brand Design
- Social Media Campaign
Founded in 2012. The modern styled, laid back, grassroots organization provides outlets for creative exploration through hands-on experiences, creative dialogue, and design-in-action initiatives. The annual event WeMake Celebrates brings together makers of all sorts to raise funds for arts & music education. In 2014 they celebrated 3 years with a curated birdhouse gallery and auction, maker activities and a guest speaker.
Create something that is fun and festive which was centered around the process of making. The challenge was working with a limited budget and color palette of one—bright orange!
We expanded the color with bright hues and balanced the tone with simple white text. We designed and created 3D paper elements then photographed them in-house to be used in print collateral, digital components, and a series of stop-motion videos. We created the bird logo in its first year and used him as a mascot to tell the story. The videos were released (on social media) weekly for seven weeks leading up to the event.
Brand design, paper craft, print collateral, event graphics, stop-motion, social media & brand awareness.