Case Study

Craigmore Creations

an independent book publisher

Brand refresh and focus on promoting the sell of books through an online publishing experience.

SERVICES PROVIDED

Brand Strategy
Brand Refresh
Website Design & Build

COMPANY PROFILE

Craigmore Creations was founded in 2008 with the intent to create and publish innovative books, inspiring an early interest in reading and environmental awareness. Their books bridge education and entertainment for youth, bringing topics of Earth history and environmental awareness to life.

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INsight

Create an updated online experience that caters to schools, teachers, and libraries.

task

Refresh the brand with new colors, typography, and minor updates to the logo. Design and build a website using Squarespace that the client could easily manage.

Solution

We helped to refocus the vision of the brand by clarifying the target audience and mapping out a simpler approach—one that highlights books by other authors but also their own series, workshops, and lectures.

DELIVERABLES:

Brand strategy, Squarespace site design & build, Mailchimp email template design, copywriting, and style guide.

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The Study has been great to work with. They have a great sense of design and style. The logo refresh gave my company a fresh face. The new website has been great to work with over the past year. I’m looking forward to working with them again this year to keep on evolving my materials.

—David Shapiro, founder of Craigmore Creations

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